Artificial Intelligence

Artificial intelligence (AI) has transformed business practices with respect to decision making, customer experience, automation, predictive analytics, security, personalized marketing, and process optimization. AI encompasses machine learning, natural language processing, computer vision, expert systems as well as robotics. Leveraging AI in a nascent legal climate requires understanding potential legal pitfalls.

At DSM, not only do we understand the science of AI by securing patent protection for AI innovations, but also the legal implications. In the area of intellectual property, the notion of an inventor or an author is blurred. Additionally, AI poses issues for privacy and data protection as AI systems collect and analyze vast amounts of data. As such, confidentiality and information security face greater vulnerability. Other legal concerns pertain to ethics and governance, product liability, and discrimination.

If you are not deploying AI, you will likely lose your competitive edge. When you do integrate AI in your business practices, we can help avoid potential liabilities of this transformative technology.

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